Crispety, crunchety, peanut buttery…and booby-trapped!
I contemplated giving the commercials – and myself – a week off to regroup and brainstorm…and then I remembered having today’s commercial in my collection.
Who needs a week off when one has this classic in their kitty of commercials?
Today’s commercial comes to us from the year 1994. At the time, The Simpsons were everything, and having the yellow-skinned family’s likenesses on things sold like hotcakes. Clothing, toys, fast food promotional items, arcade video games, home console video games, and candy. In the early-mid 1990s, one would be hard-pressed to not find merchandise featuring a dimwitted patriarch, his level-headed wife, and their three children – the mischievous oldest son, the brainy middle child, and the adorable pacifier-sucking toddler.
In today’s case, the attention is on father and son, one awake and scheming, the other fast asleep and dreaming (supposedly), and the other eternal struggle…the coveted Butterfinger candy bar!
There was the eternal struggle Bart made a film out of, but this, my friends, was the real eternal struggle!
Hard to resist, yet, dangerous to the touch!
I think I just found the perfect slogan for all candy!
Not really, but it is mired in reality, am I right?
Butterfinger (as covered in a previous Flashback Friday on April 26, 2019) is a candy bar packed with crispy peanut butter layers and covered in chocolate. Originally manufactured by Curtiss Candy Company beginning in 1923, the candy’s ownership has changed hands, with Standard Brands manufacturing it from 1964 until 1981, Nabisco from 1981 until 1985, RJR Nabisco from 1985 until 1988, Kohlberg Kravis Roberts and Co. from 1988 until 1990, Nestle from 1990 until 2018, and currently, Ferrero’s Ferrera Candy Company subsidiary.
Advertised as “Crispety, crunchety, peanut-buttery!“ (among other slogans), The Simpsons served as spokescartoons for the candy from 1988 until 2001, before being phased out. In addition to their marketing of the candy bar, the family promoted Butterfinger BB’s beginning in 1992. As of 2010, the family was brought back in to pitch the candy bar with the crispiest peanut butter taste, and was even mentioned in 2017’s “Treehouse of Horror XXVIII.”
I have always liked Butterfinger, both for the flavor and the texture. I know it seems weird eating crispy (sometimes a little too crispy) peanut butter, but man, is it good! The regular-sized bars tend to be a bit much, but those fun size bars…delicious! Like all candy bars, I tend to eat them in moderation, but yeah, this one is a goodie.
Besides, that other eternal struggle is what happens when you lay a finger too many times on a Butterfinger.
Relaxed fit, my Aunt Fanny!
Have a great Throwback Thursday!