Tell #FlashbackFriday Where It Hurts

Because it’s Friday, and Fridays are natural pain relievers.

Unless it’s Friday in 1990, then you’re busy being overdramatic about your pain, in a commercial where a voiceover tells you that they have a product that can help with your pain.

Thursday in 1990 understands this, because they’ve dealt with “today’s stress headache”already.

But since Friday’s pain is different, it requires something other than aspirin.  It requires a medication that’s three things.  It needs to be little, it needs to be yellow, and it definitely needs to be different.

Because when this is how you dramatize your pain…



This is what you need!

Headache?  What headache?!


Nuprin belongs to a class of pain relievers called Ibuprofen, first discovered in 1961 by English pharmacist Stewart Adams.  It was originally marketed as “Brufen.”  First marketed in the United States in 1974, Ibuprofen goes by several names – Motrin, Advil, and yes, Nuprin.

As for Nuprin, its advertising until the early 1990s bragged of it as being “little, yellow, different,” when given to someone who had “their worst pain.”  Be it back pain, toothaches, or a horrible headache, Nuprin was toted as better than Tylenol and Aspirin, and easier on the stomach.

As another Nuprin slogan said, they “Nupe It.”

(Is that anything like “nope it?”)


If you’ve seen Wayne’s World, you probably remember the parody of the 1980s commercials…

Upload via Stephen Carlsten

Like all pain relief commercials, the person in need is relieved of their pain.  In the case of Nuprin commercials, they’re surprised that their pain is gone, or even questions it.

Manufactured by Bristol-Myers (now Bristol-Myers Squibb), Nuprin was discontinued in the early 2000s.  I keep seeing some conflicting articles that it is on the market, but I haven’t seen it in many years.  I even checked the website for Walgreens, and…

Screenshot (123)

And if you try Target, their website thinks you’re searching for “napkin.”

Screenshot (124)

Trying to correct this search will get you…nothing.

Amazon will direct you to generic Ibuprofen, so while it is alleged that Nuprin is back on the market…I can’t find anything to support that fact.

Little.  Yellow.  Discontinued.


You have your jokes, I have mine.

However you cope with your physical pain, may it be effective in allowing you to question that once unfathomable pain.

After all, it is the weekend.  You want to have fun and not worry about pain, do you?

Have a fantastic Flashback Friday, and a great weekend!



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