#FlashbackFriday Has Potato A-Peel!

…without the peel, of course.

In the 1980s and 1990s, the Keebler elves were hard at work expanding upon their cookie fortunes, branching out into the territory occupied by the leading potato chip companies, by creating their own flavorful chips.  Chips that tasted like pizza, chips that had a thicker, Boise potato texture, and today’s creation, shown in a commercial from 1988.

It’s so delicious…

…and comes in four great flavors…

…you won’t believe your eyes!


But don’t take my word for it…let the commercial give you the sensation of biting into the crispiest baked potato you’ve ever eaten!

Potato “A-Peel” indeed!


The Keebler Elves began creating potato chips from whole potatoes – skin and all – within their tree factory in the 1980s.  Tato Skins came in four different flavors – cheddar cheese and bacon, sour cream and chives, baked potato, and barbecue and looked as appealing as any potato chip could possibly be.


Like O’Boises before them, this product disappeared within the 1990s.  Keebler was good for making their cookies have staying power, but seemed to face stiff competition in the potato chip department.


After the elves discontinued making Tato Skins in their magical tree factory, TGI Friday’s took over the brand (manufactured by competitor Utz Quality Foods), and they’re still being manufactured to this day.  Heck, you can even buy them on Amazon.

Like O’Boises, we never had Tato Skins in our house – the Venezio Family Potato Chip Allegiance belonged to Herr’s potato chips, and sometimes Frito-Lay branded chips.  We weren’t picky, but for some reason, the only thing Keebler that came into the house were cookies.  Because those elves know how to make cookies as addictive as the Girl Scouts do.

O’Boises were O’Boistrous, Tato Skins had Potato A-Peel, but neither really had enough Elfin Magic to keep themselves competitive.

What a shame that Elfin Magic isn’t all it takes to be good enough for competition.

Have a fantastic Flashback Friday, and a great weekend!

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