The celebrity spokesperson as product endorser is the tried-and-true form of persuasion when trying to sell something. Celebrity endorsements go way, way back. In the effort to show someone using a product the average consumer uses, they appear to be more like us, and thus, the product is appealing.
Over on Pop Culture Retrorama, celebrity (not to mention wit and delicious food) endorses a certain type of food storage.
Head on over, but come on a full belly. You’ve been warned!