Of course! It had vitamins and minerals, disguised in a chocolatey taste!
Not since Ralphie drank so much Ovaltine so he could get the Little Orphan Annie decoder has someone been so disappointed about drinking anything. I mean, it isn’t Nestle Quik, but Ovaltine tries to make it fun for kids wary of impostor chocolate milk.
Meet Alan. His whiny approach to having to drink Ovaltine is hilarious.
This commercial is already setting him up to be a whiny baby.
Until he drinks it.
Then the magic of drinking Ovaltine truly begins, and it everything you’d expect from 1985!
I mean, we’ve got kids excited, bike tricks made cheesy before RAD, Alan dancing like that kid in the Tic-Tac-Toe commercial, it is all so much, and all for impostor chocolate milk!
Kids have been made to drink their Ovaltine since 1904, when it was introduced. Made with malt, whey, and sugar (there’s also a Rich Chocolate flavor without the malt), Ovaltine was one of those products you probably first heard of while watching A Christmas Story – Ovaltine actually did sponsor the children’s radio show Little Orphan Annie (1931-1940), as well as Captain Midnight (1938-1949) and its television show successor from 1954 until 1956 (those Secret Decoder ring badges/pins were a real thing).
On Seinfeld, there was a joke about it (“Why do they call it Ovaltine? The mug is round. The jar is round. They should call it Roundtine. That’s gold, Jerry! Gold!”)
These days, Ovaltine is manufactured by Nestle in the United States, and Associated British Foods in Switzerland, China, Thailand and Australia. In Canada, Ovaltine comes in biscuit (cookie?) form, as well as powdered drink form, and is manufactured by Grace Foods.
Well now. Learn something new everyday!
I’ve had Ovaltine before. I like the malt taste, but for me I’ve always preferred Nestle Quik chocolate powder. I don’t drink chocolate milk these days, but I would try those cookies, they remind me of Biscoff.
So if someone you love whines about Ovaltine consumption, and vitamins, minerals, and chocolate taste don’t get them…show them this commercial. Tell them Alan drinks it, and look at him!
Have a great Throwback Thursday!