Childhood Toys That Sell Adult Toys…Over on Retroist!

Get your mind out the gutter, this isn’t about those adult toys!

We’re talking about cars!

Over on Retroist, the awesome concept of a car company’s marketing strategy to appeal to the inner child’s excitement over receiving a coveted childhood toy and apply it to the excitement over the purchase (or gift) of a brand new car.

Find out which car company did this, and what toys helped make it possible in my latest article!

Happy Honda Days SpokesToys: Creating Childhood Excitement in an Adult World

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