Water…Now with New Cardboard-y Flavor!

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Says who?  Where are the ad wizards/experts/weird people who make this claim?

Possible product names:

  1. Milk.
  2. Water.
  3. Mwater!
  4. …or Wilk!
  5. Or Wilkater!
  6. Not Milk.

Hello in cursive to you too!