The “Mother” of All Exaggerations

Happy Mother’s Day to all the moms, grandmas, moms-to-be, and mom-type figures out there.  I hope your day was lovely, and that you received the appreciation you deserve, much as you should any day.

As the day winds to a close, I’d like to share a commercial I found in my collection, for the supermarket Waldbaum’s, a New York-based store that operated in the greater New York (Westchester County and Long Island) area, New York City, Connecticut, and Massachusetts.  It operated from 1904 until (and I just found this out) 2015, having been owned by A&P since 1986.

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This commercial from the archives comes to us from 1988, with the timeless art of exaggerating how our moms have us so we can work for them.

Child labor.

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It doesn’t care how old you are. Just if you can get some ricotta.

Happy Mother’s Day, slave drivers!


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