*Sigh* it’s hard being a woman, even on Flashback Friday.
I’m going to clue the ad wizards in on something they don’t seem to quite grasp…having a menstrual cycle isn’t Earth-shattering, Earth-ending, and a party crasher the way they seem to advertise it. I can remember being of the age (if you’re female, you’ll understand this) where we began to utilize feminine products, only to cringe from embarrassment everytime an advertisement came on, making menstrual cycles sound like the Biggest Dilemma Ever. It’s sad that no matter how far women make progress, and how advertising reflects such, having your period will always make you look like a fat, bloated, Rage Monster in the eyes of the advertising world.
Because Friday. And not just Friday…Flashback Friday!
This week’s contribution to Flashback Friday takes us to 1988, and to the early career stylings of one Kimberly Williams-Paisley, pre-Father of the Bride. And she’s faced with the Dilemma that the ad wizards want you to think is a horrible calamity against one’s social life.
I’m sure this is one commercial she would love to forget she ever made.
So, our young woman, Kim, is faced with a dilemma.
A huge, freakin’ dilemma.
Did I mention huge? Did I mention dilemma? Because it’s not “do these pants make my butt look HUGE?!” It’s The Dilemma.
OMIGOD, she has her period!
And she’s faced with all of the voices in her head complaining about why she can’t go to the party, that she should just stay home (Seriously?!), and that “Kim has her period!” like she has Bubonic Plague or something. You know, the kind of thing that causes one to draw the blinds, hunker under the covers, and scream something about making the world go away.
Because, well, OMIGOD she has her period!
But Kim decides she not going to let the confines of television advertising wizard mindsets get the best of her party plans – no way. She has a Solution.
Ok, she has cool jewelry too. But o.b. is The Solution!
It’s made for a woman and their movements. It’s sensitive, it has Bodysense. And you can do and wear whatever you want with confidence.
Because let’s face it, you’ll need confidence to rock some of the questionable styles the 1980s had to offer.
So, when in doubt…
At least the voiceover is female. Just sayin’.
And now, revel in the early, albeit embarrassing work of Kimberly Williams-Paisley as she conquers the world (but not the fashion world) with her o.b. tampons. Just click play below.
Men, don’t EVER complain if advertising geared toward you is demoralizing in any way, shape, or form. This is what we have to deal with.
And now that I’ve made sure to embarrass women (particularly Kimberly Williams-Paisley, I really hope she’s a good sport) with this, TGIF!
Flashback Friday (and it’s first-born sibling, Throwback Thursday) will return next week. The Dilemma…it comes around once a month. We don’t write about it.
Yep, we’ve come a long way, baby.